4/6/2024 0 Comments Lego worlds computer gameRevenue in the four-year-old business is growing 75 percent a year, Baszuck says. 3 property in terms of engagement time for kids, he says, citing ComScore. CEO David Baszuck told me he's recording 19 million play hours a month from 5.7 million unique users. And among the 8- to -14-year-old set, Roblox is doing big business. That combo doesn't do much for me, but I'm decades from its target demographic. To me it looks like Second Life with MineCraft bricks. Parents might like its strong Lego vibe over, say, World of WarCraft. One place many of them are going, boys especially: Roblox, an online world where you can build stuff and share it with other people. After kids hit 12 (and often before that), they vanish into computer games and online worlds. A friend in the toy industry tells me that he makes toys for little kids because you can't survive marketing to older kids.
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